Juice Telecoms - Products Overview
A first in the UK telecoms market, as from 1st January 2009 all minutes carried using Juice Telecoms are Carbon Neutral, helping all of our customer to reduce their carbon footprint.
Each year, our suppliers carbon footprint is independently assessed by a company called Greenstone Carbon Management who looks at electricity bills and volumes for the amount of energy used in transporting minutes across the network. Working with The Carbon Neutral Company to offset this carbon footprint, our network purchases carbon credits - every 1 tonne of CO2 is ‘neutralised’ by 1 tonne which is saved somewhere else in the world by a climate friendly project that would not have happened without carbon credit investment.
Projects that the carbon credits are being used on include the Sichuan Province Hydro Power Project in China and a Wind Power Project in India, similar to the Jamnagar Project (starts late 2009).
The commitment to reducing carbon emissions began in 2006 with the early adoption of IP based soft-switching in our core network, marking the first major initiative of its kind in the UK and reducing energy consumption per minute by 30% within the first year. Soft-switching has allowed our suppliers to move from a power-hungry hardware infrastructure to a more software driven environment which uses far less power. Continued investment in this technology has enabled us to reduce the mean power consumption per minute carried each year, even as call traffic has increased over the same time.
Now the combination of much lower annual power consumption with the carbon offset programme means that our customers are using the greenest network in the UK.